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PRICING - Coggle Diagram
PRICING
MAJOR PRICING STRATEGIES
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Value-added pricing
Value-added pricing Attaching value-added features and services to differentiate a company’s offers and charging higher prices.
Cost-based pricing
Cost-based pricing Setting prices based on the costs for producing, distributing, and selling the product plus a fair rate of return for effort and risk.
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What is price?
Price
Price is the amount of money charged for a product or service; the sum of the values that customers exchange for the benefits of having or using the product or service.