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Graphic comms - Coggle Diagram

- - - - A feature where text flows around a graphic object.
        
        This keeps text close to graphics in an organised way.
    - - Text can be made to flow along a line. The line is called a path.
        
        This can add contrast to a linear or rectangular layout.
        
        It creates visual interest.
        Curves can suggest movement on a page.
    - - To delete unwanted parts of an image so that the result is more useful
        Cropping is used to edit the size and proportions of graphics used in DTP.
        It allows the viewer to focus on the most important part of the graphic.
    - - A lighter typeface on a darker background, such as white text on a black background, is reversed type.
        Allows text to be read, even on dark backgrounds.
    - - A measure of how see-through something is or how much light can pass through. Transparency is used most often in desktop publishing to refer to a graphic or paper.
        A graphic image in which the background appears to be invisible has 100% transparency.
        
        Designers will make a graphic transparent if they don’t want it to be the main focus of the publication.
    - - A shadow that lies underneath the main image of a layout.
        
        A drop shadow enhance the image without being noticeable.
        
        It creates visual impact and gives the impression of depth in the layout.
    - - When any image or element on a page touches the edge of the page, extending beyond the edge, leaving no margin it is said to bleed.
        This allows for a more professional look.
        Gives a better feeling of depth
  - - - Footer Space
      - Columns
      - Gutter Space
    - - Header space
      - Heading or Title space
      - Margins
    - - Footer
        
        Colour Fills
        
        Pull Quotes
        
        Lines, shapes and boxes
    - - Header
        
        Headline or Title
        
        Sub-heads
        
        Body Text
        
        Graphics and Pictures
        
        Captions
  - - - Line defines the shape of things with length and direction; it can make a pattern, and cause the eye to move from place to place.
        Lines can be thick, thin, wavy, curly, jagged, or straight.
    - - Colour is used to create a feeling/mood.
        
        Colour can be used to create a theme.
        
        Colour can be used to emphasis and highlight certain information
    - - ize can be used to direct the human eye - creating Hierarchy.
        Size can be used to emphasis and create interest in a certain element on the page - creating Dominance.
    - - Typography is the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader .
        Typography can be used to create a feeling and reach a targeted audience.
    - - A shape is a two- or three-dimensional object that stands out from the space next to it because of a defined or implied boundary.
        
        A shape can live in different areas in space, and have other elements like line, color, texture, or movement.
        
        Like forms, shapes come in two different types: geometric and organic.
    - - exture is one of the elements of design that is used to represent how an object appears or feels.
        Tactile texture is a physical sense of touch, whether it's rough, smooth, or coarse. .
  - - - Unity is the principle of design that unifies all other principles within a piece of work, allowing each individual element to coexist with one another to form an aesthetically pleasing design.
    - - Contrast refers to the arrangement of opposite elements and effects.
        
        Contrast can be applied when using elements;
        
        Colour
        
        Shape
        
        Font
        
        Size
    - - Balance is the distribution of the visual weight of objects, colors, texture, and space.
        
        Balance is used to add stability, add structure, create emphasis and to create dynamics.
        
        Symmetrical or Asymmetrical
    - - You design one element to have more dominance than another by giving it more visual weight. The greater its visual weight, the more an element will attract the eye and exhibit dominance.
        You create dominance through contrast, emphasis and relative visual weight. Identical items can't dominate each other.
    - - Rhythm is a principle of design that suggests movement or action.
        
        Rhythm is usually achieved through repetition of lines, shapes, colors, and more.
        
        It creates a visual tempo in artworks and provides a path for the viewer's eye to follow.
    - - Proportion refers to the relationship between one part of a design and another part or to the whole design. It is a comparison of sizes, shapes, and quantities.
- - - - British Standards are universally understood by everyone involved in producing or using production drawings. Using British Standards has a number of advantages;
      - •Drawings are easier and quicker to draw because products are simplified
      - •Drawings are easier to understand due to their concise nature
      - •Drawings can provide lots of information efficiently.