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campaigns for change - Coggle Diagram
campaigns for change
media and methods
websites. linked to social media, flexible format, can target different demographics by age. easily accessible for many people. may be limited for older generations. e.g think! / unlock
documentaries. uses of image and factual information, wifi is needed to access and can not be of everyones interest. e.g knife crime
advertising. many physical and digital formats. can go unnoticed to people not of the target audience. e.g web banners and march
viral messaging. cheap but no guarantee It will be read, not suitable for people without phones. e.g time to change
events. helpful to use for a launch campaign. not accessible for everyone, can be limited. e.g no knives better lives
television. within programmes or more targeted advertising, can be expensive. e.g emotional clips
social networking. useful tool as most people use social media, good at raising awareness but this many not lead to action. e.g stop hate uk, MeToo
words of mouth. costs time but not money, can be slow but shows passion. e.g discussion on controversial topics.
radio. could be interviewed or debated. size of campaign needs to suit size of audience. many people don't listen to the radio so awareness may be limited. e.g local or national
film. large or small scale. gives deeper insight and can encourage more funding. message can be overshadowed and may not be to everyones interest. e.g Parkinson's UK / think!
print. fewer sales in recent years, can be used for adverts or as features. e.g press release / flyers
blogs. documents peoples experiences, helps wider understanding of the issue and is relatable but people need to know the campaign exists. e.g unlock
campaign outcomes
campaigns to change a policy. unlock helps people with a criminal record to understand their employment rights
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campaigns to change the priorities of agencies. no knives. better lives. helps young people in Scotland to reduce knife crime
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change in awareness. me too. raise awareness and encourage victims of sexual assault to come forward
campaigns to change attitudes. stop hide UK. prevents hate crimes, encourages reporting.
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