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MKTG2112: Consumer Behaviour - Coggle Diagram
MKTG2112: Consumer Behaviour
The Marketers Grail
Consumer Decision Making Process
Contextual Factors on buying
Segmentation
Segmentation
Demographic
Pscyhographic
Sociocultural
Social Classes
Industry Based Research
Individual Decision Making
decision making process
Problem solving
Habitual purchases
Motivations, Vales and the Self
Motivation process
Consumption behaviour
Attribution
Values
Attitudes
Formation and nature
effects
relation to purchase intent
Perception
sensory systems
exposure and attention
Learning & Memory
behavioural learning
conditioning
memory systems
Personality
personality dimensions
traits
archetypes
brand stewardship
Groups, Culture, Influence
reference groups
culture influence
Kultsumption
cultural concepts
culture consumption