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Alternatives to Industrialisation - Coggle Diagram
Alternatives to Industrialisation
Great Exhibition 1851
Reaction
H.Cole
realised that they were showcasing the
Victorian bad taste
(the rude awakening for the British industry)
In order to update the industry taste and to disseminate good taste, wanted to invest tickets money to create
‘’Albertopolies’’
, that was the first education and research HUB (created institutions still in use today, example: Royal College of Art)
Journal of Design: dissemination of good taste
Effect
C.Dresser
Technology inspired the World
DESIGN + INDUSTRIAL SYSTEM: New materials, new market, factory system, new style through technology
Middle class fascinated by his design of objects
Material culture
(identify theirselves with this objects)
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J.WEGWOOD
1779 potter
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comparison
W.Morris
J.Ruskin
Exaltation of Gothic Forms and thequalities of the craftsman's work
‘design in the hands of a machine-minded money-seeking generationtends to take a downward curve’.
Art&Craft Movement
UK: 1860s-1890s
Return to Mediaval Times
Crafts for a better world
Good design+Good society
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Anti-modernist
: design philosophy
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refused to enter the pavilion, described form the outside as ‘’Wonderfully ugly’’
hatred of modern civilisation (industry process, technology, mechanisation)
worried about lack of value and meaning
Socialist thinker: social purpose, not profit
Aims
Protect environment
Preventing urban sprawl
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New ethos
try to be fair, social justice, throughout products (semi-craft)
Return of craftsmanship, rejecting Productivity and Mechanisation
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Urban transformation: city based on goods, commodities, education, migration, grand magazines
Haussmann Plan: Designed boulevards in Paris
City partially demolished, to amplify and accomodate city to industrial age
Everything concentrared: density
so radical that has been painted > Pissarro
Capitalism
enhancing free markets and consumer and production
Competition&Pubblicity
Need of designers
birth of the orders of design