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Group 4 (Cadbury Dairy Milk Chocolate Bar) Market Analyses - Coggle…
Group 4 (Cadbury Dairy Milk Chocolate Bar)
Market Analyses
Competitors
Milka (11.7%)
Hershey (16.7%)
Van Houten (6.5%)
Mars (8.1%)
Royce (14.8%)
Beryl (6.4%)
Kit Kat (18.6%)
Other (11.8%)
Cadbury (5.4%)
Industry growth
Chocolate Confectionery Market to Record a CAGR of 4.71%
Frequent product launches
Reviews (Customers)
Good
Tasty
Taste and smell are good
Contains richness of chocolate
Value for money product
Affordable
Less calories
Less 30% sugar
Bad
Poor Packaging
Bad product quality
Disgusting Flavour
Too Sweet
Unbearable (Taste like sugar)
Competitors Marketing Activities
KIT KAT
PRICES - low and fair pricing policy
DISTRIBUTION- Global market, outlet through wholesalers & retail channels
INNOVATION- KitKat comes in different flavors, shapes
PROMOTION - newspapers, magazines, billboards, posters, televisions
PACKAGING :- distinctive; Mixture of white and red colored wrapper
Beryl's
Distribution/Outlet
Online Platform (Shopee,Lazada)
Grocery(JayaGrocer,VillageGrocer)
Prices
Promotion
Through Newsletter,signboard, TVads
Bery's Choclate Museum
Packaging
NPD @ innovation
Hershey
Prices
Targets upper middleclass urban population and foreign tourists. The prices vary from RM 7.00 - RM100
Packaging
Distinct color packaging that easily identifiable (Brown)
Distribution
Grocery stores / Online Platform
Promotion
TV Ads, Magazine Ads and Billboards
NPD & innovation
Farm fresh milk
Royce
NPD & innovation
rich in aromas, flavours and textures
Promotion
Offline - tv, media, advertisements, newspaper
Online - social media platforms, through the website
Distribution
Partnered with big retailer giants such as Walmart in the US, Tesco and Lidl in Europe, Big Bazaar and Hypermarket
Packaging
Prices
Upper and Upper-middle class.
Give the independence to each business segment to choose the price of the products
Milka
Packaging
wide range of different flavours stand out
Promotion
Prices
NPD & innovation
New recipe now includes more cocoa
Distribution
Video,instore facilities and social networks
Cadbury
Prices
The prices around RM 2.00 - RM100
Packaging
Creatively inspire, ignite and bring to the fore its joyful behavior
Promotion
Cadbury via TV, banners, journal,internet, radio
NPD @ innovation
updates its packaging with a new wrapper, different size font
Distribution/Outlet
Offline
convenience stores and supermarkets
Online
online retailers