Representation of female protagonists
Represent
OMO promotes stereotypes, Galaxy and Represent go against them
Galaxy
Woman as a housewife in the 1950s. Declined to domestic work
Woman is leading the advert, breaks stereotype of men being in charge.
Woman in charge, breaks the stereotype
Main image of a woman washing clothes
Contextually trying to re-frame housewives positively
Intertextual link to to Audrey Hepburn as she represents beauty and grace
Uplifts careers, promotes giving people options regardless their gender
Shows women as confident and powerful
Women and men are presented as equals
The main woman in the advert is a rap artist which is a male dominated profession, represents power
Wearing dark colours, which is stereotypically masculine, but also wearing makeup, this could represent a break in stereotypical clothing
Has a straight back and puffed chest, typically masculine posture, presents women as powerful and confident
Represent and Galaxy both present women as powerful
Could represent a change in stereotypes is happening or in need of happening
OMO
OMO and Represent are very different, OMO is promoting for women to be in the home, whereas Represent are promoting for women to be out working - representation of success
Representation of men without power