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Session 23: Werkbund and Avant-Garde, Screenshot 2022-11-24 at 09.39.10 -…
Session 23: Werkbund and Avant-Garde
Adolph Loos
Mentor andfather of applied modern architecture
seeking a way to rewrite how societyand morality functioned
buildings we design reflectour morality as a society
Vienna-fin-de-siecle
Otto Wagner
“despite unfavourable conditions,Vienna walks at the head of the cultural nations”
Secession
symmetry and repetitionrather than natural forms
Ringstrasse
transformation from medieval to modern society
1857-1871
Buildings
ornamnaments
private housing
public
Grammar of Ornaments
following the Crystal Palace
colour painting
Workshop
artistic production of utilitarian items
wide range of media
Wiener 1903
Deutscher Werkbund
Arts and industry
1907
Munich
Stuttgart exhibition
Werkbund Exhibition
mixed association of architects, artists and industrialists
precursor to the Bauhaus
from the cushions of thesofa to the construction of cities
AEG: industriekultur
Thomas A. Edison's patents for Germany
world's leadingelectrical groups
manufactured dynamos, turbines, transformers,electric motors...
The first company in history to have acorporate identity
Avant-Garde
Radical modernity
neoplasticism
cubism
constructivism
futurism
Alfred J Barr
development of popular attitudes towardmodern art and abstraction
document the birth ofabstraction
Styles
Cubism
objects are analysed,broken up and reassembled in anabstracted form
represent th esubject in a greater context
most influential art movement of the 20th century.
1909
Braking Perspective and Axonometric
Futurism
Manifesto
denunciation of the past
dynamism and energy
Neoplasticism
colour line form
new art
ideal art
Constructivism
reflect the modern, industrial world
emphasised building andscience, rather than artistic expression
activeagent in the broader Revolution
utilitarian instruments
