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Psychology of consumer behaviour - Coggle Diagram
Psychology of consumer behaviour
7.2 The psychological environment
Environmental influences on consumers
Menu design psychology
Personal space
7.1 The physical environment
Retail / leisure environment design
Sound + consumer behaviour
Lighting, colour + smell
7.3 Consumer decision making
Utility theory, satisfying + Prospect theory
Marketing theories : consideration + involvement
Choice heuristics
Intuitive thinking + its imperfections
7.4 The product
Packaging, positioning + placement
Selling the product
Ways to close a sale
Buying the product
7.5 Types of advertising + advertising techniques
Advertising media television : etc. persuasive techniques
Communication + advertising models
Advertising applications