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Key Accounts & Contract Management - Coggle Diagram
Key Accounts & Contract Management
Event Sponsorship & Marketing
1. Brand Building
-Areas for logo placements
-Both physical & Digital
2. Product Placement
Opportunities for sponsor to engage with audience via product
3. Contests
Gain additional brand visibility & engagement form sponsorship
4. Database, Leads
Allow sponsor to access to the audience database
5. Thought Leadership
Assets will allow sponsor to share thought leadership
Business Law
2. Increased Knowledge of the Business
Understand business legal objectives of the in-house team
1. Innovative Solution Design
Help clients solve broader business and operational problems
3. Outstanding Client's service
Act as advocates for changing the business strategy of the company
Principles of Marketing
Develop Clients relationships
collaborating with sales and the marketing teams to create presentation and sales pitches,
creating marketing strategies and media proposals
managing client communications and writing clients reports
informing other staff members of client agendas.
Principles of Management
2. Under Promise and over deliver
Failing to deliver on a promise is a definitive way to lose trust.
4. Accountability & Trust
Fundamentals elements of trust
1. Nurture Client's relationship
Maintaining client's satisfaction, advancing relationships
5.Always put the client’s interests ahead
earn a client's trust is to consistently - demonstrate their best interests in mind, even if it means sacrificing financial interests
3. Continuous Improvement
constantly looking to improve procedures, whether by attempting to use new account management solutions or by putting forth a fresh plan of action.
Sales & Distribution in Hospitality & Tourism