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Key Accounts & Contract Management - Coggle Diagram
Key Accounts & Contract Management
Law
Contract Law
a contract is an agreement which is enforceable by law between two or more persons for some purpose, their intention being to create a legally binding contract.
Offer, acceptance, intention to create legal relations, consideration
Employment Law
distinction must be made between an employee and an independent contractor
employee enters into a contract of service with an employer
the independent contractor enters into a contract for the provision of services
Intellectual Property Law
Copyright
protects the expression copyright to a piece of work, the creator has to do a certain acts in relation to the work that they have done. doesnt copyright the idea itself
the expression of your work must be original
no registration procedure to follow
Trade marks
is na sign or a mark used by a trade in the course of their business or trade to distinguish their goods from those of other traders
product differentiation, brand recognition, promote brand loyalty, advertising or public perception
Passing off
reputation and goodwill of a trader are valuable assets
Negligence
described as carelessness, most common cause of action in tort
Duty of care
a duty of care is a legal duty imposed on a person that requires that person to take responseable care when performing acts
Principles of Management
Principles of Marketing for Hospitality and Tourism
event marketing
pre event outreach
websites
where it occur?
time?
key details of eventss
sponsors
who are speaking?1
community building
building networks
establish a list of influencers
do not overly engage
place event on as many relevant listing as possible
content marketing
venue details
event agenda
speaker list
registrants
video feeds of past events
post event outreach
send thank you message
review marketing data collected
post next year's event and updates
event sponsorship
brand enhancement
event programme enhancement
funding
broader marketing reach
service in kind
benefits
interactive, advertising
emotional, connecting w event audience
relevant, allows sponsors to reach and connect w audience
immersive, multiple touchpoints
Event sponsorship & Marketing
Sales & Distribution for Hospitality & Tourism
price product place promotion
Direct channel
producer and consumer deal directly w each other
indirect channel
intermediaries are inserted between producer & consumers, perform numerous channel functions
channel conflicts
horizontal conflict
vertical conflict
Illegal business practices
business defamation
reciprocity
conspiracy and collusion
gift giving
bribery
privacy laws
factors influencing ethical behaviour of salespeople
personal, company and customer needs
company policies
values
laws
personal code of ethics