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Qualitative Research, Baraja Leslie - Coggle Diagram
Qualitative Research
DEFINITION
Focuses on obtaining data through open-ended and conversational communication.
This method is about “what” people think and “why” they think so.
The nature of this type
of research is exploratory and open-ended.
is subjective and uses very different
methods of collecting information
individual
depth interviews
focus groups
STRENGTHS
Good for examining feelings
Allows for complexity and depth of issues
Provides insights into the real life situations
WEAKNESSES
Can't extrapolate to the whole population
Volume of data
Complexity of analysis
Time-consuming nature of the clerical efforts
Basic Interpretive Qualitative Study
Phenomenological Study
Grounded Theory Study
Case Studies
Ethnographic Study
Narrative Analysis
Critical Qualitative Research
Postmodern Research
Qualitative Methods
The best device for collecting and analyzing
qualitative information is the human brain.
Qualitative research is local, concrete.
Observations and findings depend on
understanding contexts
Is typically inductive
researcheh is reflexive—design is flexible
Baraja Leslie
