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Retail Food Branding (Assessment 2) - Coggle Diagram
Retail Food Branding (Assessment 2)
brief, research & ideation
unpack assessment/rebrief
research food branding & collect samples
research & explain techniques & software used for logo creation
brainstorm
consider cultural, social & environmental issues/impacts and whether concept is commercially viable
10+ thumbnail sketches for logo
2+ thumbnail sketches for all other items
seek feedback
apply feedback and explain
refine ideas & graphics through experimentation
self evaluate from technical & aesthetic standpoint
3 more items...
tech specs
Due Week 17
EVD (smallest file sz)
logo
logo style sheet
business card
menu
uniform
vector logo
full colour (PMS/CMYK/RGB)
MONO (b&w)
file saved as .eps or .ai
logo style sheet
PMS colour
CMYK/RGB colour breakdown
MONO breakdown
typography
brand/style imagery
file saved as Adobe PDF press quality
business cards
90x55mm (optional)
packaged InDesign file
includes fonts, links, IDML, IDD & press quality PDF w marks & bleeds
menu
custom sz
use of tables and/or tabulated text required for pricing
packaged InDesign file
includes fonts, links, IDML, IDD & press quality PDF w marks & bleeds
uniform
polo/t-shirt/business shirt
feature logo & a slogan (SMP)
final design complied in Photoshop mock-up & saved as .PDF
digital production
logo
logo style sheet
business card
menu
company uniform
finalisation
confirm all designs are based on original concepts & no legal, ethical and contractual implications
list the different file formats used within the assessment task & explain why they were used
complete a rationale
submit final files