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Social influence, Conformity, Obedience - Coggle Diagram
Social influence
Milgram Shock Study
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Study
- Participant asks questions to confederate
- When confed gave wrong answer/no answer then participant told to shock confederate.
- shock going up in 15v increments
- 450v being highest
- (330v was marked as lethal)
- The experimenter prodded participant when they refused to shock the confed with increasing demandingness.
Findings
- 100% of participants made it to 300v
- 12.5% stopped at 300v
- 65% went all the way to 450v showing people were willing to administer a lethal amount.
Strengths and Weaknesses
Strengths:
- Debriefing - The participants were debriefed on the real aims of the study, in an attempt to deal with deception.
- Real life application - Opened eyes on how dangerous obedience can be in response to destructive authority figures. > Hitler etc...
- Highly replicable - Has been repeated around the world finding similar results
- External validity - Other studies have established external validity.
Hofling et al (1966) doctors and nurses in covert investigation found that 95% of nurses in a hospital would listen to doctors over the phone telling them to increase patients dosage to double what the bottle suggests.
Weaknesses:
- Lacks ecological validity as all males
- Lacks ecological validity because of mundane realism - flicking a switch is not the same as a real life scenario such as shooting someone.
- Ethical issues - Could cause psychological harm to participants ~~~ as well as the study deceiving the participants and not having informed consent however was justified as study would be invalid with demand characteristics
variations
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Uniform
Participants obeyed more when experimenter was in a lab coat, when in ordinary clothes obedience dropped to 20%
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Minority Influence
Flexibility
Minority groups have to be flexible if they want to cause change as compromise makes it more likely that it will be listened to.
commitment
Minority groups commitment shows that it is a cause that is important. This can be seen with the suffragettes.
Consistency
The more consistent a minority group is the more likely they are to influence change as people believe that the cause must be important for people to consistently protest it.
Types of consistency
There are two types of consistency:
• Diachronic consistency is when the group remains consistent over time – they do not change their views over time.
• Synchronic consistency is when the group is consistent between all the members of the group ~ everyone has same views and so agree and support each other.
Moscovi
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Study
- Lab experiment
- Participants were in a group where there were two confederates (minority) and four participants (majority)
- Everyone was shown 36 blue slides, each with a different shade of blue
- Each asked whether it was blue or green
- Confederates deliberately said they were green on two-thirds of the trials ~ consistent minority
- he number of times that the real participants reported that the slide was green was observed
- Control group with no confeds
Findings
- Findings When the confederates were consistent in their answers about 8% of slides were green.
- Inconsistent minority - 1% of participants said the slides were green.
- Shows consistent minority in crucial for maximum influence
Types of conformity
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compliance
Conforming for group acceptance ~ public agreement but private disagreement ~ lowest strength of conformity
internalisation
Making the beliefs, views or attitude of the group your own ~ Strongest type ~ Result of informational social influence
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