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STUFF NPD, NPD Categories, Where do we want to play? (and what are the…
STUFF NPD
At Home
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Skin Care
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Face Cream/Mask, heavier and Nutrient Rich
ACTIVES
Peptides, amino acids to diminish lines
Vitamin C, improve dark spots and prevent sun damage
Hyaluronic Acid, plumps and hydrates
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Natives - Quandong, Davidson Plum, Kangaroo Paw Flower, Waratah Flower
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Living Room
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Objects, most likely through collab
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Merch
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Collabs
Sports, i.e. budgy smuggler
Wellbeing, mental health, TMC
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NPD Categories
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Basic Body
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Hand Wash
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Soap on a rope, mank-free soap
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Body Wash
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Fragrance
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Cooling - Mint, Green Tea & Cucumber
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