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Strategic Marketing Planning - Coggle Diagram
Strategic Marketing Planning
Marketing
Guide to Marketing Efforts
Hollistic Marketing
Implement & Control
Efficiency Control
Strategic Control
Marketing Audit
Annual-Plan Control
Profitability Control
Managing Holistic Marketing
Corporate Social Responsibility
Socially Responsible Marketing
Selling Concept
Production Concept
Product Concept
Product Strategy
Product Levels
Customer-Value Hierachy
Expected product
Core Benfit
Basic Product
Potential Product
Product Classifications
Durability & Tangibility
Consumer-Goods
Industrial Goods
Product Differentiation
Customization
Durability
Performance Quality
Form
Features
Conformance Quality
Realibility
Repairability
Style
Services
Service Quality
Tangibles
Assurance
Realibilty
Responsiveness
Empathy
Product Services
Service Dependability
Failure Frequency
Downtime
Marketing Concept
Marketing Environment
Demographics
Economic
Social-Cultural
Natural
Technological
Political-Legal
Supply Chain
Satisfaction
Marketing Channels
Segmentation
Positioning
Target Markets
Demands
Demand Measurement
Company Demand
Market Demand
Market Forecast
Market Potential
Company Sales Forecast
Company Sales Potential
Needs
Trend
Fad
Megatrend
Wants
Brands
Brand Positioning
Brand Mantras
Identifying Competitors
Analyzing Competitors
Points-of-Difference
Specific POPs &PODs
Competitive Advantage
Means of Differentiation
Perceptual Maps
Emotional Branding
Points-of-Parity
Building Brand Equity
Drivers
Brand Elements
Holistic Marketing Activities
Internal Branding
Brand Strategy
Brand Extension
Sub-brand
Line Extension
Category Extension
Brand Line
Brand Mix
Brand Variants
Licenses Product
Offering
Impression
Engagement
Value
Competition
Competitive Strategies
Market Challenger Strategies
Define Objective & Opponent(s)
Choose General Attach Strategy
Market-Follow Strategies
Market-Niche Strategies
Marketers
Business Markets
Buying Process
Problem Recognition
General Need/Product Description
Supplier Search
Proposal Solicitation
Supplier Selection
Order-Routine Specification
Performance Review
B2B Marketing Programs
communication & Branding Activities
Systems Buying & Selling
Role of Services
Consumer Markets
Global Markets
NonProfit & Governmental Markets
Marketing Management Tasks
Communication Value
Creating Value
Connecting w/Customers
Developing Marketing Strategies & Plans
Marketing Planning
Strategic Planning
Corporate Strategic Planning
Business Unit Strategic Planning
SWOT Analysis
Internal Environment Analysis
Goal Formulation
External Environment Analysis
Market Opportunity Analysis (MOA)
Market Opportunity
Captring Marketing Insights
Building Strong Brands
Delivering Value
Value Delivery Process
Choosing the Value
Providing the Value
Communicating the value
Conducting Marketing Research
Define Problem, Decision Alt, Research obj.
Develop Research Plan
Research Approaches
Survey Research
Observation Research
Focus Group Research
Behavioral Research
Collect the Information
Analyze the Information
Present Findings
Make Decision
Deciding on Market Program
Global Similarities & Differences
Marketing Adaptation
Introduce New Market Offering
Dev Process
Ideas
Adopt Creativity Techniques
Study Competitors
Interact with Employees
Interact with Outsiders
Concept of Strategy
Conjoint Analysis
Concept Development
Concept Testing
Dev to Commercialization
Product Dev
Market Testing
Commercialization
Global Product Strategies
Product Standardization
Product Adaption Strategies
Brand Elemtn Adaption
Global Pricing Strategies
Price Escalation
Adapting Price
Geographical Pricing
Promotional Pricing
Differential Pricing
Transfer Prices
Gray Markets
Counterfeit Products
Global Distribution Strategies
Channel Entry
ChannelDifferents
How to Enter Market
Acquisition
Indirect Export
Direct Export
Licensing
Joint Ventures
Direct Investment
Deciding Markets to Enter
Tap into Global Markets
Marketing channels
Demand Chain Planning
Omnichannel Marketing
Push Strategy
Pull Strategy
Multichannel Marketing
Integrated Marketing Channel System
Value Network
Integrated Marketing Channels
Channel-Design Decisions
Customer Needs & Wants
Objectives & Constraints
Major Channel Alternatives
Eval. Alternatives
Channel Integration & Systems
Vertical Marketing Systems
Horizontal Marketing Systems
E-Commerce Marketing
Pure-Click Companies
Brick-and-Click Companies
Integrate Cmmunications
Communication Mix
Advertising
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Sales Promotion
Events & Experiences
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Public Relations & Publicity
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Online & Social Media Marketing
1 more item...
Mobile Marketing
1 more item...
Direct & Database Marketing
Personal Selling
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Effective Communication
Identify Target Audience
Set Objectives
Design Communications
Select Communication Channel
Establish Budget
Cultivating Customer Relationships
Building Loyalty
Maximazing Customer lifetime value
Reduce Defection
Retention Dynamics
Managing Customer Bases
Consumers
Buying Decision Process
Problem Recognition
Information Search
Evaluation & Alternatives
Purchase Decision
PostPurchase Behavior
Influences
Social Factors
Reference Groups
Cliques
Family
Roles & Status
Personal Factors
Age & Stage in the Life Cycle
Critical Life Events/Transitions
Family Life Cycle
Psychological Life Cycle
Brand Personality
Personality & Self-Concept
Occupation & Economic Circumstances
Lifestyle & Values
Behavioral Decision Theory
Decision Heuristics
Anchoring & Adjustment Heuristic
Availability Heuristic
Representativeness Heuristic
Psychological Processes
Emotions
Motivation
Perception
Learning
Memory
Consumer Market Segments
Behavioral Segmentation
Needs & Benefits
Decision Roles
User &Usage-Related Variables
Psychographic Segmentation
Geographic Segmentation
Demographic Segmentation
Age & Life Stage
Gender
Income
Generation
Retailing
Types of Retailers
Modern Retail Marketing Environment
Corporate Retailing & Franchising
Store Retailers
Nonstore Retailers
Marketing Decisions
Location
Product Assortment
Target Market
Channels
Procurement
Prices
Services
Store Atmosphere
Store Activities & Experiences
Communications