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Starting a Business, PRACTICE: What kind of business do I want to have?,…
Starting a Business
PRACTICE: What kind of business do I want to have?
People
Staff
Collaborators & clients
Ethos
Place
Finance
What will be the primary source of income
Secondary income streams
Publicity
Sustainability
Processes
The pitch
What 'is' the business in a nutshell?
What service/ or product am I selling?
How does this benefit potential clients?
How does this make their lives easier?
How does it stand out from other businesses?
What is the gap in the market right now?
What do I NOT want?
Working for bad people
People who have come about wealth or success in a societally negative way
People who are generally unpleasant to work with
People who do not believe in my design capabilities and judgements
People who are likely to sue
Investing lots of time and effort for something that will be benefit very few, and very elite people
Juggling many, but small jobs
Low paying jobs - would rather invest more time in fewer higher paid projects
Rather create very well though out, well-researched projects, rather than little jobs
Lots of driving to get to sites
WHY do I want to own my own business in the first place?
Can I realistically work for myself efficiently and successfully?
What kind of business do I want to have?
Who are my target audience/clients?
Where do I want projects to be ideally located?
Why do I want these types of projects?
Why do I want my own business?
What types / sectors of projects do I want?
Long Term
When do I want to get these types of projects by?
Short term - don't mind
My experience is focused on:
Masterplanning & large scale feasibility studies
Landscape design & Urban Design
Community and stakeholder engagement
PR
link to projects: What types
What do I need to do to get started?
Experience & portfolio
Getting clients
What type of clients can I realistically get short term?
Understand the market demand