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McDonald's Key Drivers, Group 2 - Coggle Diagram
McDonald's Key Drivers
Population
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The McDonald’s suits everyone’s taste. For example, McDonald’s launch Nasi Lemak McD in Malaysia so that it suits the taste of Malaysians.
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Social and culture
targeted on those who are interested in fast, cheap and convenient food.
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their product is wide range for all ages and consumer preference (breakfast, lunch, dinner)
often do promotion when it comes to celebration (chinese new year, hari raya, deepavali, merdeka)
People are busy at work and want to save time, so they prefer fast food
Economics
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McDonald’s accepts food stamps from elderly, disable and homeless. These facts that McDonald's has changed our economy.
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Improving people's life quality. McDonald's operates charities such as the Ronald McDonald Foundation, which help lower economies.
People's income rises. Their purchasing power increases, allowing them to purchase more items.
Branding
The McDonald's logo is a popular one amongst children and adults all across the globe, makes people easy to remember.
The McDonald's brand image is family, joy, love, and youth.
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Innovations
Mcdonald's consistency in renewing their menu, tagline and building design makes their brand more recognisable.
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