Please enable JavaScript.
Coggle requires JavaScript to display documents.
Section B: Magazines - Coggle Diagram
Section B: Magazines
THE BIG ISSUE
Context
Brand Ideologies/ 'Manifesto'
- Hand up not a hand out
- Trade not aid
- Poverty is indiscriminate
- The right to citizenship
- Prevention
- Cost: £2.50
- Vendor price: £1.25
- Circulation: 82,000
- Founders: John Bird & Gordon Roddick
- First published: 1991
- Genre:
Independent/Current Affairs/Entertainment/Street magazine
- Publishers: Dennis & The Big Issue Ltd
Company Background
- The Big Issue Foundation= charity
- The Big Invest= helps social enterprise
- The Big Issue Shop= eco-friendly products
Theorists
Judith Butler- Gender Performativity
- Grayson Perry: outfit & makeup
Gauntlett- Identity
- Grayson Perry: expression of sex & gender, breaking stigmas. Audience emphasizes with childhood struggles.
- Donato: TBI challenges homeless stereotypes, anyone can end up this way.
-
Levi-Strauss- Binary Oppositions
- Front cover: light vs dark
- 'Hand up not a hand out': social enterprise vs charity
Barthes- Semiotics
- Manifesto fist: fight for cause
- Stars: positivity in the dark, romantic (not for homeless tho)
Representation
Homeless
- Sympathetic: brand ideologies
- Personal: 'I came to London', giving them a voice
- Empowering: going out in all weathers
- Honest: drug/ alcohol use
- Dangerous: 'Mad Max environment'
Politics
- Anti-conversvative: hating on Margret Thatcher, taking funding for her memorial
- Anti-republican: Donald Trump as 'garish'
Men
70% homeless are male
- Respected: editor
- Atypical: Grayson Perry challenges gender stereotypes
- Traditional: 'army cadets'
- Domestic:
fatherly role of Perry
Women
- Nurturing: (Chain of Hope ad), smiling holding baby, (Duvet ad) feeding lamb
- Subvert beauty standards: in wellies w short hair
- Empowering: (Moving On0 large, main image of Marvina Newton, 'youth charity boss'
Industry
-
Advertisements
- Charities
- Popular for mainstream brands (affluent audience)
-
Digitalization
- Declining print sales
- Zinio = digital distribution company (can subscribe to one copy, easy to download globally)
- Still use profits to help homeless
- Re-Brand = more political, more celebs, higher price
Target Audience
- ABC1
- 30-55 year olds (working age)
- Reformers
- Men (59%)
VOGUE
Context
Women in 1960s
- Only 1 in 10 women in uni
- Compulsory education for all (1944 act)
- Traditional wife/ mother domestic roles (e.g. nurses, teaching & secretarial)
- Payed 15% less than full B rate received by men
- In adverts, glamorized working woman (“new woman”)
- Genre: Fashion/ Beauty/ Female/ Glossy
- Cost: £6.33 approx
- Published: Monthly, since 1905 in USA
- Set Text: July 1965
- Current Readership: 925,000
- Current Circulation: 192,112
- Publisher: Conde Nast
1960s
- Post-war
- Rise of consumerism
- Immigration, discrimination
- Sexual revolution (introduction of the pill & abortion laws)
- Cultural revolution/ internationalization of British culture ('swinging 60s', Beatlemania)
Theorists
Betty Friedan- Feminist Mystique
(Domesticity is debilitating & false. Fulfilled women are career-orientated)
Steve Neale- Genre
- Repetition: star female on FC, medium shot, focus on beauty/ fashion
- Difference: no domesticity or pink on FC, stoic expression, few cover lines
Hesmondhalgh - Industries
- Taking risks: 1st to use colour in 1930s, black African models, cutting edge fashion
Curran & Seaton - Profit & Power
- Merging/ media concentration reduces variety
- Driven by profit & power
- Diversification (café, galleries, Teen Vogue, luxury conference) = iconic & powerful conglomerate
Target Audience
- ABC1
- 25-45 year olds (avg 35yrs)
- Aspirers, mainstreamers, explorers
- Women
Industry
Conde Nast
- Mainstream
- Global conglomerate publishing house
- Merges with other mags to reduce competition
(e.g. IPC, NatMags, EMAP)
- (Allure, GQ, Glamour, them.)
- 'Diversity & Inclusion statement'
- 'Gender Equality & Women Empowerment'
- Fashion & Design college
British Vogue
- Launched in 1916 (WW1 paper shortages in US)
- Reporting on wider topics (eg. conflict in WW2)
- Still popular despite declining sales for other print mags
- Exclusive royal family content, global audience
Brand Identity
- Celebrities/ collaborations (eg. Princess Diana, Andy Warhol, Salvador Dahli)
- Featuring ppl before fame, nurturing new talent