God, in truth, does not like to think about those in eternal damnation. Yet, He is doing this out of His love for us, so we can strive with all our might to serve Him. He has been so merciful to all of us, as entering the Kingdom was not our right. Hence, we must repay it accordingly.
Humans are inherently sinful ( Romans 3:10-12 ), but God loved us so much He sent His Son to die on the Cross for our sins, so that we have a choice to break free from it.