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UNIT 1: DEVELOP EVENT CONCEPTS, • All the principles stated below must…
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- Some common profiling factors are:
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- Some examples of meetings and conferences are:
- Annual General Meetings
- Decision-Making Meeting
- Press Conferences
- Stockholder Conferences.
- Marketing Conferences.
- Some examples of seminars are:
- Sales Seminar
- Investment Seminar
- Information Technology Security Seminar
- Some examples of workshops are:
- Customer Service Workshop
- Business Presentation Workshop
- Time Management Workshop
- Some examples of exhibitions are:
- Trade exhibition
- Consumer exhibition
- Industrial exhibition
- Some examples of company recreational events are:
- Dinner and Dance
- Overseas Retreats
- Family Day
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• Singapore is moving fast in terms of technology.
• Companies are constantly sourcing out for virtual event solutions using technology to enable these meetings.
• The Singapore Tourism Board (STB) has launched sustainability guidelines to serve as a reference guide for Meetings, Incentive Travel, Conferences & Exhibitions.
• Includes the event details and all components necessary to make up for the practical aspects of the event itself.
- Target audience is an identified targeted group of people who are the focus or recipients of a product.
- Race
- Gender
- Marital status
- Age range
- Income range
- Special interest
- Accommodation
- Occupation
- Domestic audience
- Regional audience
- International audience
- Check with the clients how much their funding is for the event.
- Listing all the expenses needed.
- Allocating and adjusting the amount for each item to ensure that the event cost is within the total funding given by the clients.
- Preparing a basic income and expenditure table.
- In the event of unplanned situations, the event management is to consider all possible risks that they might face and plan process for it.
- To respond effectively and promptly.
- Some examples of unplanned situations are such as potential fire hazard, bad weather and aggressive behaviour among attendees.
- To launch a new product or service.
- To commemorate special occasions or targeted milestones.
- To increase revenue.
- To boost employees’ morale.
- To showcase a brand.
- To create opportunities for businesses to form possible collaborations.
- To recruit new employees.
- To raise funds for a charitable cause or organisation.
- To seek investments for new business ventures.