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Identifying Market Segments & Targets - Coggle Diagram
Identifying Market Segments & Targets
Basis of Segmenting Consumer Markets
Geographic Segmentation
Grassroots Marketing
Customer Cloning
Demographic Segmentation
Age & Life-Cycle Stage
Life Stage
Gender
Income
Generation
Millennials (Gen Y)
Gen X
Baby Boomers
Race & Culture
Hispanic Americans
Asian Americans
African Americans
Lesbian, Gay, Bisexual, & Transgender
Psychographic Segmentation
Behavioral Segmentation
Needs & Benefits
Enthusiast
Image Seekers
Savvy Shoppers
Traditionalists
Satisfied Sippers
Overwhelmed
Decision Roles
Initiatior
Influencer
Decider
Buyer
User
User & Usage-Related Variables
Occasions
User Status
Usage Rate
Buyer-Readiness Stage
Loyalty Status
Hard-Core Loyal
Split Loyals
Shifting Loyals
Switchers
Attitude
Multiple Bases
Segmentation Criteria
Market Segments
Measurable
Substantial
Accessible
Differentiable
Actionable
Evaluating/Selecting Market Segments
Full Market Coverage
Undifferentiated Marketing
Mass Marketing
MultipleSegment Specialization
Selective Specialization
Supersegment
Product Specialization
Market Specialization
Single-Segment Concetration
Individual Marketing
Mass Customization
One-to-One Marketing
Identify your prospects & customers.
Differentiate customers in terms of their needs & their vale to your company.
Interact with individual customers to improve your knowledge about their individual needs & to build strong relationships.
Customize products, services, & messages to each customer.
Legal & Ethical Issues with Market Targets