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Cost of Equity (CAPM) - Coggle Diagram
Cost of Equity (CAPM)
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The rate of return an investor requires is based on the level of risk associated with the investment
Equity shareholders are the last investors to be paid out of company profits as well as the last to be paid on the winding up of a company
Equity investors face the greatest risk of all investors and therefore demand a higher rate of return to justify the risk taken