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Retail Food Branding - Digital Communication - Coggle Diagram
Retail Food Branding - Digital Communication
Due Date
Week 9 Thursday 1st of December
Tech Specs
Company Uniform
: You are required to develop a Polo/T-Shirt/ Business Shirt design for your company. The shirt must feature the logo and a slogan (SMP). An Apron -
Menu
: Customised size (use of tables and/or tabulated text is required for pricing)
Business Card
: 90x55 mm standard size but can be customised.
Logo Style Sheet
: Research ‘logo’ style guides and provide a style sheet for your logo listing; PMS colour, CMYK/RGB colour break down, MONO break down, MONO break down, Typography, Brand/style imagery
Logo
: Vector format in full colour (PMS/CMYK/RGB) and (MONO) black and white.
Brief
Your client is a new retail food business getting set to compete in the ever-increasingly competitive food market. You are assigned the task of creating their name and logo along with the overall branding.
To start, the client requires a logo and business card. They will then need a menu design that will suit their products and food ethos and a clothing product for all staff and 2 social media ads.
You are to create original graphics using an extended range of tools and features of relevant software with a high level of technical proficiency. Your final design pieces should integrate technical and creative processes to produce outcomes that meet design objectives.
Assessment Breakdown
Brief, Research and ideation
Digital Production
Finalisation
Naming Convention
Digital Communication_AT2_JessicaShields
Digital Communication_AT2_EVD_JessicaShields
Final Files to Submit
All Illustrator files and Photoshop files will be incorporated in Adobe InDesign and packaged for submission. Files must be saved following correct file saving protocols for output and follow the naming conventions mentioned in this assessment task sheet