Please enable JavaScript.
Coggle requires JavaScript to display documents.
Janis PPC - Benefits / USPs / Differentiators, Sales Call Structure -…
Janis PPC
- Benefits / USPs / Differentiators
Credibility
Google Certified (Search, Video, Display Ads)
Google Official Partner (and faster support for clients)
Managing about $
500k
in annual ad spend
7+ Years of PPC Experience
Worked with 40+ customers
Performance Based
Skills
Conversion Rate Optimisation
Landing Pages, Funnels
Different PPC Channels (Fb, Li, Bing)
Strategy Creation (ICP, Channels, Budgeting, Messaging, Offer)
Web Development (WP, Webflow, Instapage etc)
UX (wireframing, best practices etc)
Content Creation (ebooks, webinars, videos etc.)
SEO (10 years of experience)
Google Ads
(Core skill)
Leadership - driving growth
Lead Generation
Copywriting
You need someone who can write persuasive ads & LP content
Proof
Case Studies & Testimonials
DFAD
Signifier (180% increase in sales within 30 days, 25% decrease in CAC)
BT
Kondicio (From struggling to 200 new customers in 2 months)
Dokumeds (500 leads, 52.2% conv. rate, 30x sales pipeline)
Leiden Shorts
Robert PrecisionMC
MorrisonsCC
WHY ME
Holistic
looking at business as a whole, not just PPC or marketing
Analysing their website and giving suggestions
Creating and optimising your landing pages (most ppc specialists don’t look beyond ad account)
Thinking with the client - Helping even if its not my service (what needs to be done to get to X)
I get RESULTS
Speed (results in 7 days) & Guarantees
Performance-based pricing /
Profit-Sharing
/ Revenue Sharing / Pay-as-you-Grow
Proven Process / System
SKAG Structure
Increase Conversion Rates
Increase Quality Score & Lower CAC
Improve ROAS
Scale
Matching Ad with Keyword & LP copy = increased conv. rates, lower CAC/CPC
Maximising Conversions at lowest possible cost and keeping control of your account
Strategic
Growth Partner
, working as an extension of your team
Proven Process
for Account Management (Ongoing Testing & Improving) 300-task checklist
Providing Insights (best messaging, content ideas,)
Preventing Click Fraud (5-15% of your traffic)
Easy To Work with me
No Long Term Contracts (30 day notice)
Satisfaction Guarantee
Get started asap - e.g. on Monday
I'll do the heavy-lifting & also drive the process
See results quickly, without spending big budgets
Personal Characteristics
Dedicated - on it 24/7, if it doesn’t work, I’ll figure it out
Constantly developing myself - investing in my education
Keep good relationships with clients long-term
They like me / positive experiences
They feel like I understand / articulate their issues well + they believe I can solve them
Transparency
100% Satisfaction Guarantee
Cheaper & More efficient than hiring an in-house PPC / Marketing Expert
Work 1:1 with me
BENEFITS
Get more out of your budget
Who I work with
Successful 7-8 figure businesses who want to get to the next level
Promising Startups with Funding
Why Im So Excited
Google as an
Ethical Marketing
Channel (connecting people who are already looking for your product/service)
Impact
that I can make (Kondicio example) quickly
I love
optimising data
and finding opportunities
Strengths
B2C / B2B Lead Gen
Landing Pages & Conv. Rate Optimisation
Google Ads Structure
Sales Call Structure
RAPPORT
OPENING