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How does Caspero look like in February?, Opportunities, Challenges,…
How does Caspero look like in February?
Amazon
Best scalable as it is straightforward, and my two partners are willing to handle all incoming companies.
Highest recurring revenue
Largest market opportunity in Scandinavia
Great upsell opportunities for other services
Hard to find the decision-makers in eCormmerce companies
Long-term growth and therefore no immediate results which companies needs now because of challenging times ahead
Needs to be introduced by people/network
Possible solution: Referral fee: 10% of MRR
Usually a very long customer journey before start of the agreement.
Fixed fee/performance fee
Hard to deliver results with one part-time (until 1st January) and me as an assistant
Every case is different and therefore requires a lot of time per. company.
Including too many channels in the proposal in terms of the actual fee the company is paying
too optimistic
We are quite experienced in both lead gen (B2B) and eCommerce (B2C).
Huge network opportunities when delivering results for a company.
Great opportunities to up-sell other services like website dev. and content.
Can be scaled up rather easy and quick in terms of companies looking for marketing assistance
Equity in companies/own companies
Not paying out short-term
High risk - high reward. Could work against Caspero
Companies usually wants to have people full-time in order to get enough equity that it would become interesting
Solution: Make an hourly price agreement, and if the company cancels the agreement, they have to payout the registered hours.
Only works for vesting.
Vesting is usually the way going forward
Reverse-vesting could be an option
Get on board with very cool companies and be able to join in on the potential up-side
Manage all marketing/sales activities in-house to drive results and learn from it.
Create companies/webshops in-house.
Be able to have people working in-house on only one company and would be hired through the given company while being able to get help internally in Caspero - because of the interest in the potential up-side
Organization
Not enough capital short term for new hirings (including consultants)
Lack of definition of tasks that would require a full-time position
Hard to figure out what the person exactly should be doing
I need to learn my sales technique of closing higher deals.
Create an easy understandable up-side program in Caspero for employees
Possibility to expand further and manage more companies
I will be able to focus on getting high paying clients and build the company
Build the foundation of more talents in-house and therefore a better product
Have a dedicated person that would be in charge of low paying companies, and then I would help up-sell web dev hours and content.
Work more with consultants (I earn on-top of all tasks I'm providing) that I can't afford/don't make sense to have in-house yet.
The best example is web dev., email marketing, Amazon, etc.
In February, I would like to not be reliant on this branch anymore in terms of revenue. The main reason for that is that I don't want to work with companies/people that don't have the same values and that I don't believe in.
7-8 companies should be paying at least €10.000 in total
Currently paying approx. €800 monthly in fixed fee (high performance deal that isn't being realised at the moment)
In February, I would like to have more people in-house to be able to execute faster, be able to offer more comprehensive strategies to companies. Also, that would make it possible for me to focus on the strategy and find new companies to work with.
I would like to have 2-3 (a total of 5 people).
Project manager.
Intern/low-experienced performance marketeer.
Content creator
In February, I would like to have a written agreement with one company to test this way going forward. This company should be the "learning by doing" and
could help make the foundation of future equity-owned companies.
I do not expect to create a webshop in this time-frame.
In February, I would like to see the Amazon angle as being the cash cow of Caspero. This is highly scalable and the possibility to create a team of nomads that can run Amazon is within reach together with the two partners (long-term thinking).
I would like to have a total of 7 active Amazon customers that pays us a minimum of €20.000
Currently paying approx. €9400 monthly in fixed fee.
Opportunities
Challenges
Opportunities
Challenges