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Chap 9: NEW PRODUCT DEVELOPMENT - Coggle Diagram

- - - - Target market
      - The planned value proposition
      - The sales, market share, and profit goals for the first few years.
    - - Product concept: A “green” car appealing to an environmentally conscious people who want practical, low polluting transportation.
      - Marketing strategy statement: The target market is younger, well-educated, moderate-to high-income individuals, couples, or small families seeking practical, environmentally responsible transportation. The car will be positioned as more fun to drive and less polluting than today’s internal combustion engine or hybrid cars. The company will aim to sell 100,000 cars in the first year, at loss of not more than $15 million. In second year, the company will aim for sales of 120,000 cars and a profit of $25 million.
  - - - Internal: refer to the company's own formal research and development, management and staff, intrapreneurial programs
      - External: outside the company: customers, competitors, distributors, suppliers,..