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Growth MKT - Coggle Diagram
Growth MKT
A/B testing
Hypothesis
If we make change X, we will have Y
Target group
all or certain segments
Metrics
Tradeoff
Impact
Analytics
GG studio analytics
VWO
Optimizely
CXXL
Growth
Acquire: How do customer find you?
Content mkt to inform, educate and interest your audience
Create a community around your brand
Create a free tool
Run online paid ad
Exit pop up
Key mterics
Channel Specific metric
conversion rate
CPA and CPC
Activation
email; chat box
Key metrics: active user; abandonment rate: order value; customer lifespan; reactivation rate
Retention and churn
segmentation analysis
Descriptive
Experimentation
Performance MKT
Chris Walker