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Chapter 12 - Coggle Diagram

- - - - Qualitative versus quantitative research refers to empirical or data-oriented considerations about the type of data to collect and how to analyze them.
        
        Qualitative research relies mostly on non-numeric data, such as interviews and observations, in contrast to quantitative research which employs numeric data such as scores and metrics.
        
        Sometimes, coded qualitative data is tabulated
        quantitatively as frequencies of codes, but this data is not statistically analyzed.
        
        Although interpretive research tends to rely heavily on, quantitative data may add more precision and clearer understanding of the phenomenon of interest than qualitative data.
        
        Interpretive research should attempt to collect both qualitative and quantitative data pertaining to their phenomenon of interest, and so should positivist research as well.
- - - - Third, interpretive analysis is holistic and contextual, rather than being reductionist and isolationist.
        
        Lastly, data collection and analysis can proceed simultaneously and iteratively in interpretive research.
        
        Interpretive research has several unique advantages.
        
        First, they are well-suited for
        exploring hidden reasons behind complex, interrelated, or multifaceted social processes, such
        as inter-firm relationships or inter-office politics, where quantitative evidence may be biased, inaccurate, or otherwise difficult to obtain.
        
        Second, they are often helpful for theory
        construction in areas with no or insufficient a priori theory.
        
        Third, they are also appropriate for
        studying context-specific, unique, or idiosyncratic events or processes.
        
        Fourth, interpretive research can also help uncover interesting and relevant research questions and issues for follow-up research.
- - - - This method follows an action research cycle consisting of five phases
        
        diagnosing
        
        action planning
        
        action taking
        
        evaluating
        
        learning
- - - - Confirmability. Confirmability refers to the extent to which the findings reported in interpretive research can be independently confirmed by others (typically, participants).
        
        Transferability. Transferability in interpretive research refers to the extent to which the findings can be generalized to other settings.