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Analyzing Business Markets - Coggle Diagram
Analyzing Business Markets
Organizational Buying
decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers
Business Market
all the organizations that acquire goods and services used in the production of other products or services that are sold, rented, or supplied to others
Consumer Market
Buying Situations
straight rebuy
modified rebuy
new task
Participants in Business Buying
Buying center
initiators
users
deciders
buyers
approvers
gatekeepers
Purchasing Process
Problem recognition
general need description
supplier search
proposal solicitation
supplier selection
order-routine specification
performance review
catalogs
private exchanges
barter markets
B2B Marketing
communication and branding
systems buying and selling
role of services
maintaining good relationships