Analyzing Consumer Markets
What Influences Consumer Behavior?
cultural factors
social factors
personal factors
economic circumstances
personality
lifestyle
cliques
family
status
age
stage in life
Psychological Processes
Motivation
Maslow's hierarchy of needs
Herzberg's satisfaction theory
Perception
touch
smell
spund
taste
vision
selective attention
Learning
drive
cues
Emotions
Memory
short-term
long-term
encoding
retrieval
Buying Decision Model
problem recognition
info search
evaluation of alternatives
purchase decision
postpurchase behavior
personal
public
commercial
use or disposal