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Marketing Research - Coggle Diagram
Marketing Research
Who Does it?
students or professors
internet
observing rivals
marketing partner expertise
employees
Measuring Marketing Productivity
Marketing Metrics
website analytics
social media presence
permission marketing stats
internal metrics
Marketing-mix Modeling
retailer scanner data
pricing
media
promotions
Marketing Dashboards
customer-performance scorecard
stakeholder-performance scorecard
Process
define the problem and research objectives
develop the research plan
collect the info
analyze the info
present the findings
make the decision
questionnaires
surveys
focus groups
Marketing researchers help provide insight to help the marketing manager make decisions