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Collecting Info and Forecasting Demand - Coggle Diagram
Collecting Info and Forecasting Demand
Internal Records
order-to-payment cycle
sales information systems
databases, data warehousing, data mining
Marketing Intelligence
procedures and sources that managers use to obtain info about marketing developments
steps to improve marketing intelligence
train sales force to report developments
motivate distributors and retailers to report developments
networking
advisory panel
purchase info
Analyzing Macroenvironment
natural
demographic
technological
economic
political-legal
sociocultural
Measures of Market Demand
Space Level
world
USA
region
territory
customer
Product Level
all
industry
company
product line
product form
product item
Time Level
short
medium
long
Estimating Future Demand
survey of buyers
sales force opinions
expert opinion
market test
past-sales analysis