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Marketing - Coggle Diagram
Marketing
is done through
strategies and plans
brand positioning
brand equity
product strategy
market profile and image
design
that
address competition and provide strategies for growth
global markets
integrated marketing channels
interdependent organizations that make a product or service available for use
What is it?
identifying and meeting human social needs
through
satisfaction
loyalty
Effective communication
mass communication
digital communication
personal communication
What is marketed?
various goods, services, and ideas
with the help of...
market research
forecasts
analyzing markets
dependent on
pricing
effectiveness
usefulness
durability
innovation
new market offerings
new technology
innovative products
Who markets?
companies seeking more customers
such as
retailers
corporate
store
non-store
wholesalers
merchants
brokers
individuals seeking sales
independent retailer
salesmen