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Global Markets - Coggle Diagram
Global Markets
Decisions to make
deciding whether to go abroad
better profit?
larger customer base
reduce dependence on one market
deciding which markets to enter
how many to enter?
evaluating different markets
deciding how to enter the market
direct exporting
indirect exporting
licensing
joint ventures
direct investment
deciding on the marketing program
product standardization
product adaptation
deciding on the marketing organization
country of origin effects
marketers aim to build country images