Fb Ads Audience Action Flowchart

Ad Displays on User Screen

Clicks

Ignores

Accidentally

Deliberately

Unsuitable/Wrong Target Audience

Design is Not Good

Ad Creative not good or Intriguing

If True

Discard Design

If True

If !(true)

Create New Ads on Design

Get New Designs

Change Target Audience

If True

Create New Converting & Intriguing Ad Creatives w.r.t Audience Interest

If !(true)

Use Same Ad Creatives

If !(true)

Ads for Same Audience

Add to Carts(0)

Purchases(0)

Suggests

Design Not Good Enough

Price too High

Irrelevant for Audience

Ads Display on User Screen

Sees Design on Ad

Read's Creatives

Clicks on Ad

Visits Product Page

Views

Product

Design

Product Price

Other Product Informations

Decides

Yes

No

May not Like it

May be too High

Adds to Cart

Exits Page

Purchases

Conclusion

Irrelevant Target Audience

Price too High

Design Not Good

Ignore for Now

Do more Research On TA

Its Correct