Ethnography: emphasizes studying a phenomenon within the context of its culture;
researcher immersed for 8 mo-2 yrs.; observing in natural setting
Data collection: participant observations, data analysis involves a "making-sense" approach; extensive field notes and descriptive detail
researcher has two roles: rely on her unique knowledge and engagement to generate insights (theory); convince the scientific community of the trans-situational nature of the studied phenomenon
Jane Goodall; study of primate behaviors
Myra Bluebond-Langer (1996): study of decision making in families with children suffering from life-threatening illnesses, and the physical, psychological, environmental, ethical, legal, and cultural issues that influence such decision-making.