Please enable JavaScript.
Coggle requires JavaScript to display documents.
Conducting Marketing Research - Coggle Diagram
Conducting Marketing Research
Marketing Research
Firms
Syndicated-Service Research Firms
Customer Marketing Research Firms
Specialty-Line Marketing Research Firms
Process
Define Problem, Decision Alt., Research obj.
Develop Research Plan
Data Sources
Primary
Secondary
Research Approaches
Observation Research
Etnographic Research
Focus Group Research
Survey Research
Behavioral Research
Experimental Research
Research Instruments
Questionnaires
Closed-End Questions
Open-End Questions
Qualitative Measures
Technological Devices
Sampling Plan
Sampling Unit
Sample Size
Sampling Procedure
Contact Methods
Mail Contacts
Telephone Contacts
Personal Contacts
Online Contacts
Collect the Information
Analyze Information
Present Findings
Make Decision
Marketing Productivity
Marketing Metrics
Website analytics
Social Media Presence
Permission Marketing Statistics
Marketing Dashboards
Customer-Performance Scorecard
Stakeholder-Performance Scorecard