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Collecting Information / Forecasting Demand - Coggle…
Collecting Information / Forecasting Demand
Marketing Information System (MIS)
People
Equipment
Procedure
Gather
Sort
Analyze
Evaluate
information to marketing decision makers
Internal Records
Order-To-Payment Cycle
Sales Information Systems
Databases
Data Warehousing
Data Mining
Marketing Intelligence System
Collecting Marketing Intelligence on Internet
Review Forums
Feedback Sites
Customer Reviews/Exper Opinions
Complaint Sites
Public Blogs
Macroenvironment
Needs/Trends
Fad
Trend
Megatrend
Major Forces
Demographic
Worldwide Population Growth
Population Age Mix
Ethnic & Other Markets
Educational Groups
Household Patterns
Economic
Consumer Psychology
Income Distribution
Industrial Structures
Subsistence Economics
Raw-Material-Exporting Economics
Industrializing Economies
Industrial Economics
Income Distribution Patterns
Very Low Incomes
Mostly Low Incomes
Very Low, Very High Incomes
Low, Medium, High Incomes
Mostly Medium Incomes
Income, Savings, Debt, & Credit
Social-Cultural
Views of Ourselves
Views of Others
Views of Organizations
Views of Society
Views of Nature
Views of the Universe
Core Cultural Values
Core Beliefs
Secondary Beliefs
Subcultures
Natural
Corporate Environmentalism
Technological
Accelerating Pace of Change
Unlimited Opportunities for Innovation
Varying R&D Budgets
IncreasedRegulation of Technological Change
Political-Legal
Increased Business Legislation
Growth of Special-Interest Groups
Consumerist Movement
Market
Potential Market
Available Market
Target Market
Penetrated Market
Demand Measurement
Market Demand
Market Demand Function
Market Minimum
Market Potential
Marketing Sensitivity
Expansible Market
Nonexpansible Market
Market Forecast
Market Potential
Product-Penetration Percentage
Company Demand
Company Sales Forecast
Sales Quota
Sales Budget
Company Sales Potential
Estimating Current Demand
Total Market Potential
Area Market Potential
Market Buildup Method
Multiple-Factor Index Method
Brand Development Index (BDI)
Industry Sales & Market Shares
Estimating Future Demand
Survey of Buyer's Intentions
Forecasting
Purchase Probability Scale
Composite of Sales Force Opinions
Expert Opinion
Past-Scales Analysis
Market-Test Method