Please enable JavaScript.
Coggle requires JavaScript to display documents.
Analyzing Business Markets - Coggle Diagram
Analyzing Business Markets
Business Markets
Fewer, larger buyers
Close Supplier-Customer Relationships
Professional Purchasing
Multiple Buying Influences
Multiple Sales Calls
Derived Demand
Inelastic Demand
Fluctuating Demand
Geographically Concentrated Buyers
Direct Purchasing
Buying Sitations
Straight Rebuy
Modified Rebuy
New Task
Buying Participants
Buying Center
Initiators
Users
Influencers
Deciders
Approvers
Buyers
Gatekeepers
Buying Process
Problem Recognition
General Need/Product Description
Supplier Search
Catalog Sites
Vertical Markets
"Pure Play" Auction Company
Spot Markets
Private Exchanges
Barter Markets
Buying Alliances
Proposal Solicitation
Supplier Selection
Order-Routine Specification
Performance Review
B2B Marketing Programs
Communication & Branding Activities
Systems Buying & Selling
Prime Contractors
Second-Tier Contractors
Systems Contracting
Role of Services
B2B Customer Relationships
Vertical Coordination
Basic Buying & Selling
Bare Bones
Contractual Transaction
Customer Supply
Cooperative Systems
Collaborative
Mutually Adaptive
Customer is King