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Analyzing Consumer Markets - Coggle Diagram
Analyzing Consumer Markets
Consumer Behavior
Influences
Cultural Factors
Subcultures
Social Classes
Lower Lowers
Upper Lowers
Working Class
Middle Class
Upper Middles
Lower Uppers
Upper Uppers
Social Factors
Reference Groups
Memebership Groups
Primary Groups
Secondary Groups
Aspirational Groups
Dissociative Groups
Opinion Leader
Cliques
Family
Family of Orientation
Family of Procreation
Roles and Status
Personal Factors
Age & Stage in the Life Cycle
Family Life Cycle
Psychological Life Cycle
Crtical Life Events/Transitions
Occupation & Economic Circumstances
Personality & Self-Concept
Brand Personality
Sincerity
Excitement
Competence
Sophistication
Ruggedness
Lifestyle &Values
Psychological Processes
Motivation
Freud's Theory
Maslow's Theory
Herzberg's Theory
Perception
Selective Attention
Selective Distortion
Selective Retention
Subliminal Perception
Learning
Drive
Cues
Discrimination
Hedonic Bias
Emotions
Memory
Short-Term Memory
Long-Term Memory
Associative Network Memory Model
Brand Associations
Memory Encoding
Memory Retrieval
Buying Decision Process
Problem Recognition
Information Search
Information Sources
Personal
Commercial
Public
Experiential
Evaluation of Alternatives
Beliefs & Attitudes
Expectancy-Value Model
Purchase Decision
NonCompensatory Models of Consumer Choice
Conjunctive Heuristic
Lexicographic Heuristic
Elimination-by-Aspects Heuristic
Intervening Factors
Attitude of Others
Unanticipated Situational Factors
Perceived Risk
Functional Ricks
Physical Risk
Financial Risk
Social Risk
Psychological Risk
Time Risk
PostPurchase Behavior
Satisfactions
Actions
Uses & Disposal
Behavioral Decision Theory
Decision Heuristics
Availability Heuristic
Representativeness Heuristic
Anchoring & Adjustment Heuristic
Framing
Mental Accounting
Segregate Gains
Integrate Losses
Integrate Smaller losses with Larger Gains
Segregate Small Gains from Large Losses