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MARKETING MANAGEMENT, R. sarubala 2213086 - Coggle Diagram
MARKETING MANAGEMENT
branding
value creation
functional value
economic value
psychological value
marketing research
qualitative research
ethnographic research
laderring
acv appraocah
depth interviewing
netnography
focus groups
observation
market design
exploratory
conclusive
decriptive
causal
sources of error
sampling error
non sampling eror
quantitative research
customer reviews
questionnaire
surveys
digital marketing
outbound activity
inbound activity
google ads
marketing strategy
analyze
5c's
collaborators
company
competition
context
customers
decisions
aspirational decisions
segmentation
targeting
positioning
tactical decisions
marketing max(4p's)
product
product life cycle
price
place
promotion
above the line activities
below the line activities
triple bottom line
profit
planet
people
marketing ethics
GESTALT
core benefit & augmented benefit
R. sarubala 2213086