The exporting company must take into account its own limitations when acquiring contractual commitments in the matter of exportation and this in relation to three fundamental extremes:
(a) The terms of delivery,
(b) The delivery time,
(e) The service, maintenance or post-sale that, eventually, must be provided.
Regarding the delivery conditions, the exporter must know that he can commit to making the merchandise available to the buyer in his own factory, in the final user's warehouse or in intermediate points that are usually, as a general rule, the port of shipment of the merchandise in the country of export (clause known as FEB; free not erase) or the port of destination in the country of the importer (C.I.F. clause - cost, insurance & freight).
They require numerous variants of delivery clauses that are known under the generic name of INCOTERMS (International Commercial Terms). Such INCOTERMS.
Usefulness of constituting a formulas of uniform interpretation in all the countries regarding the rights and obligations assumed by the buyer and the seller in relation to the international purchase transaction that has been agreed upon?
The choice of one or another of the INCOTERMS means that the obligation to contract and/or pay for transportation, insurance or other expenses falls on the buyer or seller and not on the other party and this avoids misinterpretations when complying with the purchase contract - sale.
The collection of the export carried out.
An international purchase-sale operation, like a domestic purchase-sale operation, is a bilateral contract by virtue of which the exporter acquires the right to collect in exchange for the importer taking charge of the merchandise adapted to his needs.
When establishing the export price and the benefit that the exporter will obtain, he must take into account that he will obtain income or cost reductions through the export incentives that this government has established.
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A company that wants to expand through exports must conduct market research to determine which foreign markets have the best potential for its products.
The investigation will provide information to the company on:
• The main markets for your products.
• The fastest growing markets.
• Trends and future of the markets.
• Market conditions and business practices.
Market Evaluation - Goal.
a. Examine trends of the company's products as well as trends regarding related products that can influence demand, such as global consumption of products, quantity and value of imports, demographic information, etc.
b. Investigate the sources of competition, including the extent of domestic industrial production and the principals that compete with the company in each of the target markets.
c. Analyze the factors that affect the commercialization and use of the product in each market, such as the end users of each sector, distribution channels, cultural idiosyncrasies and business practices.