Please enable JavaScript.

Coggle requires JavaScript to display documents.

Marketing management - Coggle Diagram

- - - - Company
        
        SWOT Analysis
        
        Strength
        
        Weakness
        
        Opportunity
        
        Threat
      - Competitor
      - Collabarators
      - Context
      - Consumer
  - - - STP
        
        Target
        
        Positioning
        
        Segment
        
        Gender
        
        Geography
        
        Demography
        
        Age
    - - Marketing Mix
        
        4P's
        
        Price
        
        Place
        
        Promotion
        
        ATL
        
        Advertising in TV, News paper and other open platforms
        
        BTL
        
        Offers, discounts
        
        Product