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MARKETING MANAGEMENT-1 - Coggle Diagram
MARKETING MANAGEMENT-1
OUTBOUND ACTIVITY
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DOMAIN
DIGITAL MARKETING
INBOUND ACTIVITY
BLOG
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MARKETING STRATEGY
MEANS END APPROACH
DECISION MAKING
ANALYSIS
CONTEXT
COMPANY
CONSUMER
COMPETITION
COLLABRATION
OUTCOME
BRAND AMBASSADOR
AQUIRE CUSTOMERS
RETAINING CUSTOMERS
ASPIRATIONAL DECISION
TARGETING
POSITIONING
SEGMENTATION
DEMOGRAPHIC APPROACH
PSYCOGRAPHIC APPROACH
GEOGRAPHIC APPROACH
BEHAVIOURAL APPROACH
TATICAL DECISION
MARKETING MIX
PRODUCT
PROMOTION
ELEMENTS-6M'S
MEDIA
MESSAGE
MARKET
MONEY
MISSION
MEASURES
PRICE
PLACE
BRANDING
CLASSIFICATION OF BRAND VALUE
FUNCTIONAL VALUE
PSYCHOLOGICAL VALUE
ECONOMY VALUE
BRAND SALIANCE
KEVIN KELLER'(BRAND SALIANCE)
BRAND EQUITY
MARKETING STRATEGY
TYPES OF MARKETING STRATEGY
QUALITATIVE RESEARCH
ETNOGRAPHY
INDEPTH INTERVIEW
LDDERING
FOCUS GROUP
NETHNOGRAPHY
QUANTITATIVE RESEARCH
SCALING & MEASUREMENT
SAMPLING
PROBABILITY SAMPLING
SYSTEMETIC SAMPLING
CLUSTER SAMPLING
SIMPLE RANDOM SAMPLING
STRATIFIED SAMPLING
NON-PROBABILITY SAMPLING
CONVENIENCE SAMPLING
JUDGEMENTAL
QUOTA SAMPLING
SNOWBALL SAMPLING
SURVEY
QUESTIONNAIRE DESIGN