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MARKETING MANAGEMENT, Name:Varshitha.R Reg number:2213113 - Coggle Diagram
MARKETING MANAGEMENT
Branding
Economic value
functional value
Psychological value
Brand equity and salience
Keller's Brand salience Model
Ethics
Value=Benefit-cost
Triple BL
Profit
Planet
People
Marketing mix
Product
Product Life cycle
Price
True economic value
Promotion
ATL and BTL
Place
Accesibility to customers
Digital Marketing
Inbound
Social
Outbound
Marketing Research
Types of research
Qualitative
Quantitative
Research Design
Exploratory
Conclusive
Marketing strategy
Mean end approach
Analyse
competition
collaboration
company
Consumer
Decide
Aspirational Decision
Tactical Decision
Outcome
Acquire customer
Ambassodors
Retain Customer
Name:Varshitha.R
Reg number:2213113