audience
mostly targeted towards female readers
cover image
non-binary celebrity makes the magazine seem more inclusive
colour
dress is in orange, red and pink - energetic
contrast between structured sneakers and the flowing, poufy dress - combination of feminine and masculine traits
long hair + beard gives the same impression
use of both stereotypically masculine and feminine show combination of traits for both genders, inclusivity
dress dominates the page
attracting the readers
language
informal, chatty eg "no, you're hungover"
direct address, makes it seem 'trustworthy'
small font of "(even from your boss)'
jokey
pose is at ease, smiling
warm tones
putting readers at ease
questioning gender standards of beauty
body hair + typically feminine dress
lack of uniformity in fonts and placement adds to the informal tone of the cover