Some argue, giving away the products is better. The director argues, "We have taken a market-based approach because we believe that only by helping to create a viable market, which serves the needs of customers, will any intervention be sustainable. Giving away products runs the risk of destroying a market which responds to the needs of people. How can an entrepreneur in Kenya, for example, make a living out of selling solar lights if a nearby NGO is busy giving them away for free?"