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Marketing Management - I - Coggle Diagram
Marketing Management - I
Marketing Foundations: STP
Understanding consumers to
map and deliver value
Aspirational
Segments,Target,Position
marketing strategy
Target Market and Value Proposition
Tactical
4P's - Product,Price,Place,Promotion
Marketing Philosophy
Role of marketing
Sustainability marketing myopia
Marketing strategy
Analyses of the marketplace
Branding
Brand Equity ,Brand Salience
kelvin keller pyramid
Cold approach
Perforrmance
Judgement
Resonance
Hot approach
Feeling
Imaginary
Resonance
Decision making
Perception and valuation
Market Research
Role of research in marketing
How good research impacts the 4 Ps of marketing
Types of marketing research
Quantitative research
Qualitative research
Tools for marketing research
Consumer Behaviour
Consumer purchase process- decision-making process
Consumer attitudes
Consumer culture
Digital Marketing
Digital marketing with respect to traditional marketing
Advertisement
Inbound activity
Outbound activity
Digital disruptions and consumption evolution
Digital metrics that make
decision making impactful