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CHAPTER 4 SOCIALMEDIA MIX AND CYBERSOCIALTOOLS - Coggle Diagram

- - - - Ineffective use - Social media can be used ineffectively. For example, using social media to push for sales without engaging with customers, or failing to respond to negative feedback - may damage your reputation.
      - Resources - You will need to commit resources to managing your social media presence, responding to feedback and producing new content. This can include hiring and training staff, investing and playing for the costs of creating video or image content.
- - - - This refers to the length of time a user was on the page with a browser window in focus. Our benchmark is to aim for 16 seconds
- - - - A target market is the specific group of people you want to reach with your marketing message. They are the people who are most likely to buy your products or services, and they like demographics and behaviors.
    - - Example of B2C V B2B Marketing
        B2C- BUSINESS TO CONSUMER
        Such as Retailing, Family Tourism, Personal Banking, House Building.
        B2B- BUSINESS TO BUSINESS
        Such as Wholesaling, Business Travel, Business Banking, Commercial property.
- - - - 1-STRATEGIC RISK
        2- OPERATIONAL RISK
        3- REPUTATIONAL RISK
        4-COMPLIANCE RISK